In this talk Katrine leads audiences through fascinating examples of how innovators have failed to take women’s experiences into account. She examines current realms where our ideas about gender are holding innovation back in similar ways.
Women influence 80 percent of consumer decisions but 97 percent of all technological products and services are designed by men. This is clearly a problem but Katrine argues that these type of imbalances also represent a big opportunity. Companies willing to address the economic value leaks created by gender bias are setting themselves up to win.
Audiences will learn to become better observers of gender bias and how it impacts innovation within their own organizations. Katrine offers both concrete examples from the past and a solid sense of how gender-informed innovation can drive significant growth and sustainable development in the future.